A secondary option

Saturday July 11, 2020
Not all website visitors will be ready to take proceed with the primary call to action. Provide a secondary option to give another option…

Zapier App + Google Sheets

Friday July 10, 2020
Zapier is one of the original solutions for automating actions between apps without any code. Google Sheets is amazingly flexible in it's…

Following News with Feedly app

Thursday July 09, 2020
Ever since the demise of Google Reader, Feedly has served as a great resource for following news via RSS. Feedly has a ton a great features…

Effective CTAs

Wednesday July 08, 2020
An effective call-to-action (CTA) is vital for improving conversion rates of any communication. Too often, CTAs are rendered ineffective by…

The growing ubiquity of digital commerce

Tuesday July 07, 2020
It is increasingly easier to shop on Facebook's platform. Today, the company began rolling out a "shopping" tab on the app where users can…

Apple's privacy changes will make it more difficult for independent online businesses

Monday July 06, 2020
Apple is implementing privacy changes that will require users to opt-in to third-party site tracking. This will make it more difficult to…

The Facebook ad boycott will benefit d2c in the short run

Sunday July 05, 2020
The businesses that are boycotting Facebook ads have many streams of customers and do not rely solely upon Facebook. Most of facebooks…

Ideals and opportunity for better

Saturday July 04, 2020
One of the key values of independence is the opportunity to enable the agency of individuals. This Independence Day, there are too many…

Lululemon + Mirror cannot catch up Peloton

Friday July 03, 2020
Lululemon's acquisition of Mirror will not enable to the company to compete with Peloton. It's much more difficult to add a technical…

Kanye can't save the Gap's inevitable bankruptcy

Thursday July 02, 2020
The gap recently signed a 10 year deal with Kanye West. This will not save the brand from continuing to fade. The company has over 330…

Examining the latest facebook ad boycott

Wednesday July 01, 2020
Recently, about a dozen brands have vowed to boycott advertising on Facebook. The boycott is in response to Facebook's ongoing lack of…

Acknowledge the problem

Tuesday June 30, 2020
By definition, problem-solving only exists when there is a problem. There's no benefit to denying the problem and progress towards solving…