Common doesn't work in the digital economy
In the digital economy, there's no room for a common business. The traditional economy has prioritized physical location out of necessity. Consumers chose places close to home or on the way to work.
By nature. the digital economy makes goods and services available to a bigger potential audience. It's much easier to reach the right people when physical location isn't a factor.
On the consumer side, it's also much easier to get exactly what is needed. Without physical constraints, there's no reason to choose "average".
Average is Over, as the prolific blogger and thought-provoker Tyler Cowen writes in his book (highly-recommended) Be uncommon or become commonly forgotten.