Woocommerce conversion rate optimization for online prescriptions

We worked with the Luma Therapeurtics team to develop and optmize an online prescription process for an innovative healthcare product

Client: Luma Therapeurtics / illuvinate | January 2020

Funnel creation and optimziation for online prescriptions

We worked with the Luma Therapeurtics over a 8 months span in 2019-2020. With the collaboration of the Luma team, we worked to develop and optimize an online prescription process for an innovative healthcare product to treat psoriasis. Our work involvolved implementing an online form to qualify prospective patients.

Screenshot gallery

Developed forms opmitzed for mobile devices and converions — Online form optmiized for mobile

Implemented landing page with mobile and desktop optmized versions — Landing page prior to launching quiz

Online quiz form leads to prescription via telephone — Desktop version of online form for psoriasis prescriptions

Platforms & technologies

Wordpress, woocommerce, twilio, zapier, Gravity Forms, Stripe

Conversion rate optimization

Designed and implemented split tests on key areas of prescription process using Google Optimize

SMS integration

Integrated signup forms with Twilio via API to enable users to provide required photos via text

Conversion goals & data analsyis

Integrated Google Tag Manager, Google Optmize, and Google Analytics to track & improve form completions

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