Customer research & data analysis
We worked with this independently-owned and operated ski brand to increase conversions via a cusotmer reseach & data analytics project
Client: Shaggy's Copper Country Skis | December 2018
Increase conversions via cusotmer research & data analysis
We worked with this independently-owned and operated ski brand to increase conversions via a cusotmer reseach & data analytics project
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Platforms & technologies
Shopify, ActievHosted, Google Analytics, Google Forms, Google Optimize
Customer research
We developed a survey and conducted reserach with hundreds of real customers
Data analysis
The clients' existing Google Analytics data was analyzed to identify areas for split-testing (a/b testing)
Split testing
After identifying weakest areas in conversion path, we implemented a/b tests designed to increase conversions.
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