a fixed-price audit, no retainer required
Most stores have a gap between what their analytics report and what their order records actually say: a duplicate Purchase event, a Meta CAPI send with no de-duplication against the browser pixel, a Google Ads tag left over from an old account. Every one of those quietly inflates or deflates the numbers a platform's Smart Bidding optimizes toward, and the ROAS a founder reads on a dashboard. Shopify, Magento, BigCommerce, a custom cart: the defects are the same, and so is the reconciliation.
The audit finds exactly what's wrong, tells you what it's costing you, and shows you the sample-size math on which tests, if any, your current traffic can decide inside 30 days. Sometimes that math says to wait, and you get the number rather than a guess. No redesign, no retainer required to see it.
Start wherever you want to start. The free scanner finds duplicate, dead and missing tags on your storefront in about a minute, from the outside. From there it goes three steps deeper, and each step is credited in full toward the next one. If you want to see the full checklist before you run anything, here's what a Google Tag Manager audit actually checks.
three ways in
They differ by how far in I can see, which depends on what you give me access to. Start at the top of the list and you have handed over nothing at all.
the Scan Read
$250 3 business days
No access. Nothing to log into, nothing to hand over.
- Every defect the free scanner finds on your storefront, ranked by likely exposure and named by ad platform, so you can tell which ones probably matter
- Which ad platform each defect sits in, so you can tell the expensive ones from the harmless ones
- A short recorded walkthrough and a one-page written summary
This reads your public storefront. It cannot see checkout or purchase events, and it cannot compare anything to your real orders.
Best for stores under $2,000/month in ad spend, or anyone who wants this proved before granting access to anything.
start herethe Ad Spend Check
$750 5 business days
Read-only on your ad accounts and GA4. Nothing touching your store or your orders.
- Everything in the Scan Read
- Which of the duplicate, stale or conflicting tags are actually spending money, read from the accounts themselves rather than guessed from the outside
- A 45-minute working session on the findings, with you
- A written summary of what to fix first and what to ignore
Still no order data, so the numbers here are what the platforms report, rather than what you actually sold.
Best for $2,000 to $10,000/month in ad spend, where one duplicated conversion is already worth more than this costs.
start herethe Tracking & Profit Audit
$1,750 10 business days from the day access lands
The above, plus an export of your recent orders. No full admin account.
- Purchase events reconciled across GA4, Meta pixel, Meta CAPI and Google Ads against your real order records, with the overcounting or undercounting found and named exactly
- Every script and app on your top pages, with the page-speed cost of each one and what's safe to cut
- The sample-size math on what your current traffic can and cannot settle in 30 days, and the 1 or 2 tests worth running if it can
- A 30-minute recorded walkthrough of the findings you can share with your team
This is the only one that compares what your tracking reported to what you actually sold. That comparison is where the money usually turns out to be.
Best for $10,000/month in ad spend and up, where the gap between reported and real is large enough to be steering your bidding.
start the auditWhatever you paid comes off the very next tier up, if you move within 60 days. It does not stack further than that: the Scan Read comes off the Ad Spend Check, not the Audit. The Ad Spend Check comes off the Audit, and the Audit comes off your first month if you go on to a monthly retainer.
after the audit, keeping it fixed
Tracking drifts. An app gets installed, a theme gets edited, a platform changes its defaults underneath you. This is for after the audit, if you'd rather it stayed found than get re-found every few months.
Tracking Watch
$1,750/mo month to month, no minimum term
Same access as the audit, kept current.
- Your tracking checked every month, not just once, with anything that breaks fixed
- What your tracking is actually missing, split into what's permanently unrecoverable (ad blockers, declined consent) and what's a fixable defect
- Conversion defects found and fixed as they turn up: a broken checkout step, a form that fails silently, a dead coupon code
- A one-page note each month: what changed, what it cost, what's next
No A/B testing. For stores with the traffic to run tests, see the tier beside this one.
Best for under $10,000/month in ad spend.
start hereTracking Watch + Testing
$4,000/mo month to month, no minimum term
Same access as Tracking Watch.
- Everything in Tracking Watch
- One test a month, run properly: sample size and significance set before it starts, built, QA'd, monitored and read out
- A ranked backlog of what's worth testing next
Below $10,000/month in ad spend, the traffic usually isn't there to settle a test inside a month, and Tracking Watch is the better fit.
Best for $10,000/month in ad spend and up.
start hereSpending more than $100,000/month, or have the traffic for more than one test running at a time? The scope and the price change, and we'll talk about it during the audit once I've actually seen your accounts, not as a surprise on an invoice later.
what this usually finds
example, from a recent teardown
A product page was firing two separate Google Ads conversion tags, an old account still counting next to the current one. Every purchase on that page was being reported twice to Google Ads, which meant Smart Bidding was optimizing against a conversion rate that was never real. Confirmed live in about ten seconds with a tag inspector; the fix took an afternoon.
how the audit runs
1. Access
You share view-only access to GA4, Google Tag Manager, Google Ads and Meta, plus an export of your recent orders. No full admin account on your store, and no code changes to start.
2. Audit
Every purchase and add-to-cart event traced through each platform and checked against a real order, plus a pass on every script loading on your top pages.
3. Report
A written report and a 30-minute recorded walkthrough: what's broken, what it's costing, and the tests worth running next. Yours either way.