What is being done with all that data?

Fred Wilson wonders how he ended up being targeted for ads and suspects it was via text. He wants to know why:

What I want on my phone, on my computer, in Alexa, and everywhere that machine learning touches me, is a “why” button I can push (or speak) to know why I got that recommendation

from the post Explainability at A VC

It’s unlikely Amazon, Google, Facebook or any of the other big companies will do this soon. Is there a backlash growing? Are there opportunities smaller companies that don’t try to be everything (and get all customer data).

Andrew @ EcomLoop
EcomLoop founder. I've worked in ecommerce since 2005, beginning with my own ebay store. I've run multiple independent ecommerce businesses on Magento, Joomla, and more recently, Shopify and WooCommerce. I believe marketplaces should be looked at as a sales channel and that all independent businesses should strive to build a direct connection with their audience for long-term success.

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