What is being done with all that data?

Fred Wilson wonders how he ended up being targeted for ads and suspects it was via text. He wants to know why:

What I want on my phone, on my computer, in Alexa, and everywhere that machine learning touches me, is a “why” button I can push (or speak) to know why I got that recommendation

from the post Explainability at A VC

It’s unlikely Amazon, Google, Facebook or any of the other big companies will do this soon. Is there a backlash growing? Are there opportunities smaller companies that don’t try to be everything (and get all customer data).

Andrew @ EcomLoop
Are you looking to start or grow a standalone ecommerce shop? I help independent businesses achieve success on the Shopify and WooCommerce platforms. As the owner of multiple ecommerce businesses, I've had the opportunity to get experience with nearly every aspect of the ecommerce industry. I started EcomLoop to help other quality independent businesses using my knowledge and experience. To stay on top of new ecommerce developments, I publish The EcomLoop Weekly Loop, a blog and email newsletter with original thoughts and curated links to help independent businesses improve their businesses.