Weekly Loop July 05, 2018

Weekly Loop July 05, 2018

See competitors ads, pets trending, tips on driving traffic & getting sales for a new shop, marketing funnels, and more


Recommended Links

Each week, we read and watch articles, blog posts, videos, infographics, books and more related to ecommerce. We share some of our favorites links on Twitter, Facebook, and LinkedIn.

In our weekly updates, we pare the links down to our favorite seven links from the past week.

Have a suggestion of something in to include? Get in touch.

“Anyone can now see what ads are being run by a Facebook page and what tweets are being promoted by a Twitter account”

See Competitors’ Ads on Facebook and Twitter
Robert Brady Practical Ecommerce

“While the efforts at advertising transparency help prevent abuse, it also gives competitors a huge amount of information”1

“Funding in pet startups surged by 334 percent to $291.8 million compared to $67.2 million in 2012”

Pet Industry Continues to Attract Venture Capital
Steve Small Business Labs

“It’s no surprise there’s been a surge in pet related startups.
The pet industry continues to grow and the pet humanization trend continues to get stronger as pet obsessed Millennials pamper their pets even more than older generations.”2

“study competitor ads and create ours to highlight our key value proposition”

SEO: How to Drive Traffic to a New Ecommerce Site
Hamlet Batista Practical Ecommerce

“But in our case, we will carefully choose our target audience. We could choose single people, young couples with no kids, families with kids, older families, and so on.
Each group of prospects has different needs and tastes. They would likely type different keywords in Google to express what they want.
The advantage of targeting one group is that we can focus all our content — descriptions, images, pricing — to those prospects.”3

“an overview of this past month’s most important ecommerce news”

Ecommerce Lately June
Haley Cloyd Ecomdash

“an overview of this past month’s most important ecommerce news.”4

” It’s a good idea to make sure there is something interesting in the foreground for the viewer to look at.”

7 Ways to Get More Out of a Wide-angle Lens
A Post By: Andrew S. Gibson Digital Photography School

“They exaggerate perspective, making things close to the lens look nearer than they are, and things in the distance look smaller. This stretches the sense of distance and scale. The shorter the focal length, the greater the effect.”5

“Here are some tips to get you started in the right direction.”

How to Get Your First Sale for Your New Ecommerce Website
Neil Patel Quick Sprout

“But the more traffic you can drive to your site, the greater your chances of getting sales will be. It’s all about understanding the customer conversion funnel.
The top of the funnel is the awareness stage. Blog posts help create brand awareness and generate more site traffic.”6

“With this simple Facebook audience funnel, you’ll give your ecommerce company the best chance of success”

How to Build an eCommerce Funnel on Facebook : Social Media Examiner
Jordan Bucknell Social Media Examiner

“You start by reaching a cold audience with two Facebook lookalike audiences: a lookalike of purchases and a lookalike of website traffic. These audiences prompt Facebook to find a cold audience with attributes similar to people who have already bought your products or visited your website, which means they’re more likely than other cold audiences to be interested in your products.
Next, you move anyone in your lookalike audiences down the funnel if they engaged with your social media posts in the past 90 days, and even further down if they visited your website in the past 30 days. Their engagement indicates that these people have some interest in your business and are thus a warm audience.
From that warm audience, you find people who continue engaging with your business and thus become a hot audience. These engagements include viewing your website content in the past 14 days, adding an item to a cart within the past 3 days, and buying a product in the past 180 days.”7

“10 Examples Of Great Content Marketing For Ecommerce Stores”

Content Marketing For Ecommerce: 10 Content Types + Social Shares Analysis
Adam Thompson BuzzSumo

“Four things to expect from content marketing for ecommerce:

Attracts customers that are earlier in the buying process
Educates and guides customers towards a buying decision
Builds a deeper relationship with customers and prospects
Creates positive brand appeal with target audiences”8


“you need a conversion driven design that makes your visitors feel like they are part of a community and can trust you”

The Results Are In: The 22 Best Ecommerce Website Designs of 2018
Matt Pompa The BigCommerce Blog

“And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value).

Add to that the fact that 48% of online product searches in the U.S. begin on Amazon, and that you aren’t the only store selling in your vertical – and you begin to understand just competitive the visibility market is.”9

Ecommerce Website Redesign: A Technical SEO Checklist by @Manish_Analyst
Manish Dudharejia Search Engine Journal




  1. https://www.practicalecommerce.com/see-competitors-ads-facebook-twitter
  2. http://www.smallbizlabs.com/2018/07/pet-industry-continues-to-attract-venture-capital.html
  3. https://www.practicalecommerce.com/seo-drive-traffic-new-ecommerce-site
  4. https://www.ecomdash.com/ecommerce-lately-june-2018/
  5. https://digital-photography-school.com/7-ways-to-get-more-out-of-a-wide-angle-lens/
  6. https://www.quicksprout.com/2018/06/27/how-to-get-your-first-sale-for-your-new-ecommerce-website/
  7. https://www.socialmediaexaminer.com/how-to-build-ecommerce-funnel-on-facebook/
  8. http://buzzsumo.com/blog/content-marketing-for-ecommerce-content-types-share-analysis/
  9. https://www.bigcommerce.com/blog/best-ecommerce-website-design/
  10. http://tracking.feedpress.it/link/13962/9574202

Andrew @ EcomLoop
Are you looking to start or grow a standalone ecommerce shop? I help independent businesses achieve success on the Shopify and WooCommerce platforms. As the owner of multiple ecommerce businesses, I've had the opportunity to get experience with nearly every aspect of the ecommerce industry. I started EcomLoop to help other quality independent businesses using my knowledge and experience. To stay on top of new ecommerce developments, I publish The EcomLoop Weekly Loop, a blog and email newsletter with original thoughts and curated links to help independent businesses improve their businesses.