What if Verisign stuck with verifying identity of online businesses?

Came across an interesting aside in the post The History of E-commerce at HowStuffWorks:

Also in 1995, a company called Verisign began developing digital IDs, or certificates, that verified the identity of online businesses. Soon, Verisign switched its focus to certifying that a Web site’s e-commerce servers were properly encrypted and secure.

One of the negatives of working on marketplaces is that you can’t take your reputation and sales history with you to other platforms. Imagine if there were a way to do that, rather than marketplaces owning that info.

 

Andrew @ EcomLoop
Are you looking to start or grow a standalone ecommerce shop? I help independent businesses achieve success on the Shopify and WooCommerce platforms. As the owner of multiple ecommerce businesses, I've had the opportunity to get experience with nearly every aspect of the ecommerce industry. I started EcomLoop to help other quality independent businesses using my knowledge and experience. To stay on top of new ecommerce developments, I publish The EcomLoop Weekly Loop, a blog and email newsletter with original thoughts and curated links to help independent businesses improve their businesses.