What if Verisign stuck with verifying identity of online businesses?

Came across an interesting aside in the post The History of E-commerce at HowStuffWorks:

Also in 1995, a company called Verisign began developing digital IDs, or certificates, that verified the identity of online businesses. Soon, Verisign switched its focus to certifying that a Web site’s e-commerce servers were properly encrypted and secure.

One of the negatives of working on marketplaces is that you can’t take your reputation and sales history with you to other platforms. Imagine if there were a way to do that, rather than marketplaces owning that info.

 

Andrew @ EcomLoop
EcomLoop founder. I've worked in ecommerce since 2005, beginning with my own ebay store. I've run multiple independent ecommerce businesses on Magento, Joomla, and more recently, Shopify and WooCommerce. I believe marketplaces should be looked at as a sales channel and that all independent businesses should strive to build a direct connection with their audience for long-term success.

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