Turning customers into sourcing partners

This company lets customers sign up to work with them by buying fabric from places around the world. The fabric is then sent to the company and made into bags, with the buyer getting one free. You certainly won’t see this on Amazon.

It’s funny because a lot of these people who sign up to travel and search for fabric, they ask, “When do I need to send you a picture of the fabric for you to approve?” We always say like, “That’s not what it’s about. We want you to find a fabric that represents your experience in that country. We don’t need to approve it. It’s whatever clicks for you.”

from the post How This Social Enterprise Turns Its Customers Into Business Partners at Shopify Blog – Company

Andrew @ EcomLoop
Are you looking to start or grow a standalone ecommerce shop? I help independent businesses achieve success on the Shopify and WooCommerce platforms. As the owner of multiple ecommerce businesses, I've had the opportunity to get experience with nearly every aspect of the ecommerce industry. I started EcomLoop to help other quality independent businesses using my knowledge and experience. To stay on top of new ecommerce developments, I publish The EcomLoop Weekly Loop, a blog and email newsletter with original thoughts and curated links to help independent businesses improve their businesses.