marketplace pulse

first 10 years of amazon fba

The first 10 years of Amazon FBA

Fulfillment by Amazon is a decade old and it’s remarkable how meaningful it become to ecommerce over the last 10...

Avoid the Race to the Bottom

Avoid the Race to the Bottom

There are consumers willing to pay more if they are given a reason. It's likely not about where your product was made, but why it was made. Great products are made in China, just as they are in the US and everywhere else. Tell the story of the reason behind your product and why it was made to set your brand apart and avoid the race to the bottom.

antitrust

How much does Amazon commoditize products?

Amazon has essentially commoditized a large number of products. When shopping Amazon, each listing looks nearly the same, with each element of the listing suiting Amazon's policies. This changes how products are purchased. You can't ignore Amazon, which is why we typically advocate for independent ecommerce businesses to leverage Amazon, while also working to build their own direct communication and sales channel with their customers.

Over $10 billion in fees in Q4, going towards international infrastructure

Over $10 billion in fees in Q4, going towards international infrastructure

As a result amazon posted a record profit of $1.9 billion, making it the 11th straight profitable quarter. The increasing...