Read posts about copywriting in ecommerce. Great copy is key to getting your products found online and in turning them into shoppers from browsers.

Great product descriptions go beyond playing to search engines by keyword stuffing. Instead, it should take the tone of voice of the target market. Done properly, product copy can help inspires shoppers to click the buy button and increase your sales.

While copywriting has typically referred to prouduct titles and product descriptions, there are many more opportunities to add compelling copy, whether through short bullet points, short descriptions for social media, or even copy to add to videos.

On our blog, we’ll post articles with info on how to improve copywriting, interesting case studies, and other relevant news about ecommerce product copy.

If you’re looking for help with product copy, be sure to check out our ecommerce copywriting service. And if you have any questions, feel free to get in touch by leaving a comment on any of our posts here.