conversion rate optimization

How REI Wins Black Friday Weekly Loop #22

How REI Wins Black Friday

At a time when many physical retailers are closing their stores, REI has thrived despite closing on Black Fridays. Brand building - and REI.com help make it a win. Plus in the Weekly Loop #22 - preditive analysis for marketing, shopify + augmented reality, seth godin's new book

Is a website redesign the answer for your ecommerce store_ [ Weekly Loop #19]

Is a website redesign the answer for your ecommerce store? Weekly Loop #19

A complete site redesign may help improve your conversion rate, but if that’s the primary goal, you may want to consider some other options first. Plus in The Weekly Loop #19: what to include on your homepage, neil patel's 34 marketing principles, how do drive sales this holiday season, 3d printing for all shopify merchants, and two ecommerce success stories to inspire you.

A/B Testing is easy to get wrong

A/B Testing is easy to get wrong

Here’s another helpful post from the @Shopify blog on a/b testing. Turn more website visitors into customers by getting a...