Benedict Evans


How much does Amazon commoditize products?

Amazon has essentially commoditized a large number of products. When shopping Amazon, each listing looks nearly the same, with each element of the listing suiting Amazon's policies. This changes how products are purchased. You can't ignore Amazon, which is why we typically advocate for independent ecommerce businesses to leverage Amazon, while also working to build their own direct communication and sales channel with their customers.

Amazon's Growing Ad Business

Amazon’s Growing Ad Business

Benedict Evans on TV, retail, and advertising. Inevitiably, he references Amazon and their growing ad business: There’s a famous Jeff...