augmented reality

How REI Wins Black Friday Weekly Loop #22

How REI Wins Black Friday

At a time when many physical retailers are closing their stores, REI has thrived despite closing on Black Fridays. Brand building - and REI.com help make it a win. Plus in the Weekly Loop #22 - preditive analysis for marketing, shopify + augmented reality, seth godin's new book

How to Handle Inactive Email Subscribers Weekly Loop #21

How to Handle Inactive Email Subscribers – Weekly Loop #21

There's no sense keeping subscribers who never open your emails. They cost money and water down your email stats. Use a re-engagement try entice them to say, then move on. Plus: how to succeed with subscriptions, cryptokitties on t-shirts, augmented reality marketing, 50 great Shopify stores, Alibaba sells $1B in 85 secs