Email Marketing Strategy
- Blog Posts
Get a comprehensive review of your organization's email marketing campaign. We'll analyze your part email marketing efforts, identify opportunities to increase engagement, and strategies on ways to grow the subscriber list.
With the right email marketing strategy, engagement with the member list is greatly improved by providing subscribers with relevant content and the right time. Every subscriber on the list is not equal, and it's likely more info is known about them.
Create email campaigns that address subscribers with relevant content based upon past interactions as well as recent activity. There's no sense sending the same content to everyone on the list, when it's unlikely to be relevant to everyone at the same time.
Automated email campaigns can be leveraged to serve the correct content at the right time based upon interests, timing and activity. Create smart triggers to reengage waning subscribers, cycle through inactive subscribers, and push the most active to take more action with strong CTAs.
Email marketing provides an opportunity to speak directly to customers without the barriers of any third-parties. It's crucial to get the right email marketing strategy for ongoing growth and success.