Predictive shopping is likely to rise

Cass Sunstein, a Harvard legal scholar, recently performed some research on predictive shopping, concluding that it’s likely on the rise.

On books, most of them rejected predictive shopping, but for household staples, there was a large difference: 69 percent approved of automatic purchases by the home monitor, even without consent.

That’s revealingly high. It suggests the possibility that among younger people, enthusiasm is growing for predictive shopping, especially for routine goods where shopping is an annoyance and a distraction. For such goods, predictive shopping promises to be liberating, at least if safeguards are in place to ensure that people aren’t charged for goods they don’t want.

On the basis of this evidence, here’s a prediction of my own: In the coming decades, we are going to see much more in the way of predictive shopping, and a lot of people are going to be enthusiastic about it.

This won’t make it easier for independent ecommerce businesses to compete. Read the article Shopping Made Psychic at The New York Times.

Andrew @ EcomLoop
EcomLoop founder. I've worked in ecommerce since 2005, beginning with my own ebay store. I've run multiple independent ecommerce businesses on Magento, Joomla, and more recently, Shopify and WooCommerce. I believe marketplaces should be looked at as a sales channel and that all independent businesses should strive to build a direct connection with their audience for long-term success.

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