Posted: 2020-12-15 12:03:04
@rabois I’d love your thoughts. httpss://t.co/f9rLXsGCnv
From Web Smith (@web) at #(from:web) Tweets with Links
Originally published 2020-12-14
The experiment wasn’t a complete failure, however. By the time that we shut the application down, we’d developed a better understanding of the intersections between real estate, retail, technology, and the limitations of small businesses. I also learned an important lesson about eCommerce adoption: 2014 was far too early. Today, eCommerce’s 7.7% share of retail sales has tripled. Nearly one of every four dollars is spent online.
In its short existence, DoorDash has evolved well beyond just delivery logistics, adding services like Storefront, which enables merchants to set up digital ordering directly from their native channels.  We look at apps like DoorDash and see food delivery. Rather, view them as the last-mile enabler for businesses who are leaning into localized eCommerce. Food delivery, alone, will not justify the $50+ billion market cap but a city-by-city network of local retailers may. This is the eCommerce era now. Like every other retailer, DoorDash must learn to create new demand and service it with creative solutions. I suspect that the company’s reach will soon extend beyond your kitchen or your mobile phones. In the near future, the app may function more like a retail operating system.
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