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Posted: 2020-12-10 21:44:34

Despite limitations, 3D and AR are creating new realities in retail

From Walter Thompson at eCommerce – TechCrunch
Originally published 2020-12-10
Virtual shopping’s total share of the global market has doubled between 2015 and 2019, with the U.S. Department of Commerce reporting that online retail sales overtook general merchandise stores in the country for the first time in February 2019. As customers have turned to their web browsers, shop vacancies are on the rise around the world, with big brands deserting even New York’s Fifth Avenue. “Within the next five years, I think we’re going to see that having AR and 3D on your dot-com and beyond will be mandatory.”
Using 3D modeling and augmented reality (AR) — a technology that places computer-generated images onto the real world — Bergh’s vision is already possible. One of the first sectors to take advantage of the nascent technology was the furniture industry. Leading retailers like Wayfair and IKEA invested early into 3D and AR, allowing customers to physically visualize their products inside their spaces. For Shrenik Sadalgi, the director of Research and Development at Wayfair Next — the arm of the furniture giant that uses technology to make shopping more seamless — adding the two technologies to its sales arsenal was an obvious choice for the company.
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Tags:Augmented Reality,Column,eCommerce,AR,augmented reality,Marketing,online shopping,retail,Wayfair
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