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Posted: 2020-12-12 10:39:28

Shopping is not the same as buying

From Seth Godin at Seth's Blog
Originally published 2020-12-01
Shopping is the act of imagining what you might want. It’s the thrilling but risky exchange of money for something that you’ve never purchased before. Something that might be better than you hope, but it might not. In some communities, shopping is so foreign and risky that it simply doesn’t happen.
Shopping is a cultural activity, with styles and approaches varying depending on who you are and where you live. Shopping releases chemicals in our brain. In many cases, particularly with luxury goods, it’s this emotional shift that we’re actually paying for, not the thing we’re buying.
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