Cyber Monday, traditionally the biggest shopping day online in the year, followed in the footsteps of Thanksgiving and Black Friday this year: big gains on 2019, but still falling short on expectations. None of the usual physical crowds as people look to enforce social distancing recommendations, and many feeling the economic strain of the health pandemic are making for a good if more muted Covid-19 holiday shopping season.

For the last several years the Monday been the biggest online shopping day of the four-day stretch starting with Thanksgiving. While the figures are lower than the more optimistic predictions, they are still 15.1% higher than last year’s $9.4 billion spent on Cyber Monday. It also helped online retailers collectively blow past the $100 billion dollar mark so far for the season, at $106.5 billion spent so far (up 27.7% on the same period in 2019), Adobe said.