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Posted: 2020-11-23 19:58:32

Despite pandemic, forecasts predict US online holiday sales increase of 20%-30% or more

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020-11-23
NRF had the more optimistic forecast. It estimates U.S. holiday sales during November and December will increase between 3.6% and 5.2% year-over-year, for a total between $755.3 billion and $766.7 billion. That’s compared with a 4% increase in 2019 to $729.1 billion, and an average of a 3.5% increase over the past five years.
NRF notes online sales were already up 36.7% year-over-year in the third quarter — in part, due to early holiday shopping. This year, some 42% of consumers had started shopping earlier than usual, it recently found. Plus, retail sales were up 10.6% in October 2020 versus October 2019, in aggregate, its forecast noted. But whether it’s 20% to 30% growth or 35.8%, depending on the firm, it’s clear e-commerce is saving the day here.
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Tags:eCommerce,TC,cyber monday,e-commerce,emarketer,retail,shopping,Thanksgiving,United States
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