Posted: 2020-11-10 8:57:31

Products on Amazon Have a Lot More Reviews

From Marketplace Pulse at Marketplace Pulse
Originally published 2020 11 10
Amazon has removed the friction of writing reviews - a one-tap rating takes significantly less time. Unsurprisingly, that has resulted in popular products amassing ratings more rapidly and led to higher overall star ratings. Amazon’s own Echo Dot now has over 700,000 ratings - it only had 68,000 a year ago. Most shoppers browsing Amazon see more choices they would trust, even if many are unfamiliar with the introduction of ratings.
Last October, Amazon expanded product reviews by allowing shoppers to leave a star rating without a written review. Since then, the overall star rating has been based on traditional written reviews, one-tap ratings, and global reviews from Amazon’s international marketplaces. For example, Apple AirPods currently have a 4.8 out of 5 rating based on 195,483 global ratings. Only 21,467 of those ratings are traditional reviews; the rest - nearly 90% - are the one-tap ratings. For the last four months, it has been receiving over 1,000 new ratings a day.
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