Posted: 2020-11-10 8:57:31
Products on Amazon Have a Lot More Reviews
From Marketplace Pulse at Marketplace Pulse
Originally published 2020 11 10
Amazon has removed the friction of writing reviews - a one-tap rating takes significantly less time. Unsurprisingly, that has resulted in popular products amassing ratings more rapidly and led to higher overall star ratings. Amazon’s own Echo Dot now has over 700,000 ratings - it only had 68,000 a year ago. Most shoppers browsing Amazon see more choices they would trust, even if many are unfamiliar with the introduction of ratings.
Last October, Amazon expanded product reviews by allowing shoppers to leave a star rating without a written review. Since then, the overall star rating has been based on traditional written reviews, one-tap ratings, and global reviews from Amazon’s international marketplaces. For example, Apple AirPods currently have a 4.8 out of 5 rating based on 195,483 global ratings. Only 21,467 of those ratings are traditional reviews; the rest - nearly 90% - are the one-tap ratings. For the last four months, it has been receiving over 1,000 new ratings a day.
GrubMarket raises $60M as food delivery stays center stage
Thursday October 08, 2020
More proof of the surge in grocery ecommerce
From farm to phone: A paradigm shift in grocery
Monday July 20, 2020
Central Fulfillment Centers for grocery delivery are far more efficient than shoppers picking from retail aisles
Has Silicon Valley peaked as a physical place of importance in tech?
Friday November 20, 2020
The pandemic has brought swift and sudden changes to both commercial and residential real estate. Overall, cities have lost considerable…
Data privacy & digital platform silos
Thursday November 19, 2020
There's a trend among consumers and regulators pushing for data privacy. There are many rightful concerns about how data is being used by…
Brainstorm on immersive commerce
Wednesday November 18, 2020
Digital commerce is dominated by mega-corporations and marketplaces, where winner-take-all economies largely exist. Small business has not…