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Posted: 2020-11-10 9:02:22

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From Web Smith (@web) at #(from:web) Tweets with Links
Originally published 2020 11 09
A veblen brand s a class of luxury good that achieves a demand increase as the price increases. The parent company and their new acquisition may be at odds unless the partnership is properly cared for. The above depiction is of a potential Supreme store in 2023. It’s a huge win for VF Corp, which has partnered with Supreme in the past on collaborations with its house brands. But Supreme’s status hangs more in the balance. The streetwear giant has begun to defy the laws of gravity of its own category as it’s grown. Streetwear hinges on exclusivity, and is based in underground culture, defining what’s cool and existing just out of reach of the masses. Supreme is the closest to mainstream streetwear as we can define it, but streetwear will always realign itself. For every Supreme drop there are brands on the up and up waiting to be discovered by those invested in putting in the time.
A veblen brand s a class of luxury good that achieves a demand increase as the price increases. The parent company and their new acquisition may be at odds unless the partnership is properly cared for. The above depiction is of a potential Supreme store in 2023. It’s a huge win for VF Corp, which has partnered with Supreme in the past on collaborations with its house brands. But Supreme’s status hangs more in the balance. The streetwear giant has begun to defy the laws of gravity of its own category as it’s grown. Streetwear hinges on exclusivity, and is based in underground culture, defining what’s cool and existing just out of reach of the masses. Supreme is the closest to mainstream streetwear as we can define it, but streetwear will always realign itself. For every Supreme drop there are brands on the up and up waiting to be discovered by those invested in putting in the time.
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