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Posted: 2020-11-10 8:51:39

The 10 characteristics of a great consumer subscription business

From DJ at A Founder's Notebook
Originally published 2020 11 08
9. Win-back potential. Can the company turn previously churned subscribers into paid subscribers again? For example, a free tier enables ex-customers to continue to see value out of the service, and to be engaged to convert back to being a paid subscriber over time.
2. Taps into existing recurring behavior. It’s much easier to build a subscription business that draws on an existing recurring consumer behavior, instead of trying to create a new recurring behavior.
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Tags:SaaS and subscription businesses