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Posted: 2020-10-28 20:01:17

US online holiday sales to reach $189B this year, up 33% from 2019

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020 10 28
Adobe Analytics predicts that U.S. online sales for the months of November and December 2020 will reach $189 billion, representing a 33% year-over-year increase and setting a new record. The forecast is also equal to two years of growth in one season, Adobe says, noting that the increase in 2019 was just 13%.
As some U.S. consumers may not be traveling to see family this year, compared with pre-pandemic years, Adobe Analytics predicts Americans will spend 18% more on gifts that are directly delivered from the retailer to people they would have otherwise seen in person. But consumers are not interested in paying more for expedited shipping — 64% said they won’t pay for a speedier service. That means retailers will need to continue to clearly communicate about their free shipping cut-off dates.
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Tags:eCommerce,Adobe Analytics,black friday,cyber monday,e-commerce,online shopping