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Posted: 2020-10-27 9:01:01

TikTok partners with Shopify on social commerce

Shopify and TikTok partner to enable shopping/ad integration with a $300 credit offer

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020 10 27
TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features, as well, the companies said. At launch, the agreement allows Shopify merchants to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store. Once installed, merchants will have access to the key functions from the TikTok For Business Ads Manager at their disposal
To get started with the new features, merchants who want to advertise on TikTok will first install the TikTok channel app, then create and connect their TikTok For Business account and install the one-click pixel. They can then deploy In-Feed shoppable video ads by selecting the product they want to feature using ad templates specifically designed for commerce. Because these templates use existing imagery or videos, the TikTok channel can work for merchants of any size, Shopify notes. To kick off the partnership, merchants are being offered a $300 ad credit to get started with their first TikTok campaign.
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Tags:Advertising Tech,eCommerce,Social,TC,Video,ad tech,Ads,bytedance,e-commerce,Shopify,social media,tiktok