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Posted: 2020-10-31 9:29:16

Best practices for Black Friday and Cyber Monday pages

From Google Webmaster Central at Google Webmaster Central Blog
Originally published 2020 10 26
The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images. Best Practices The following are recommended best practices for your landing pages: Create the page early. Make sure you create the page well before the sale so Googlebot has time to discover and index the page. Make sure you are not blocking Google from crawling the URL (the Google URL Inspection Tool can be used to check this).
The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images. Best Practices The following are recommended best practices for your landing pages: Create the page early. Make sure you create the page well before the sale so Googlebot has time to discover and index the page. Make sure you are not blocking Google from crawling the URL (the Google URL Inspection Tool can be used to check this).
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