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Posted: 2020-10-28 20:21:28

Amazon launches a program to pay consumers for their data on non-Amazon purchases

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020 10 20
Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment outlets (if open), like movie theaters, theme parks and restaurants.
Amazon claims it will delete any sensitive information from the receipts users upload, like prescription information. But it doesn’t delete users’ personal information, instead storing it in accordance with its existing Privacy Policy. It will allow users to delete their previously uploaded receipts, if they choose. Consumer research panels are common operations, but in Amazon’s case, it plans to use the data in several different ways.
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Tags:eCommerce,advertising,Amazon,Amazon.com,business intelligence,e-commerce,online shopping,retailers,United States,whole foods