Posted: 2020-10-08 20:50:00

Big tech blows a collective raspberry at the House’s antitrust report

When the market constantly expands, it’s easy to position the absolute share as small

From Natasha Lomas at eCommerce – TechCrunch
Originally published 2020 10 07
The substance of Amazon’s argument against the need for antitrust intervention is the top-line claim that retail is “thriving and extraordinarily competitive” — with the tech giant saying it accounts for a tiny fraction of global retail and isn’t even the largest US retailer by revenues (that’s Walmart). Among the grab-bag of competitors Amazon lists as evidence that it’s a mere retail minnow are Best Buy, Costco, Facebook, Kroger, Google Shopping, Home Depot, Shopify and Target.
Interestingly, Google is the only tech giant to include some soft soap for lawmakers in this first response to the antitrust committee report — writing that it “support[s] Congress focusing on areas where clearer laws would help consumers”. (Translation: Stick with the small stuff and leave the important moneymaking business stuff to big tech.) Here it invokes interoperability (because what technology solutionist doesn’t love a technology ‘solution’ to a monopoly problem); as well as claimed support for passing “comprehensive federal privacy legislation”. (Because a weaker federal framework is the only way to unpick state-level privacy laws with teeth like CCPA).
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Tags:eCommerce,Government,Policy,Privacy,Amazon,antitrust,Apple,competition,digital regulation,Facebook,Google