Posted: 2020-10-08 20:46:34
The 2020 Holiday Shopping Season Will Set Long-Term Precedents
Ecommerce will surge this holiday season regardless of economic conditions
From Omri Argaman at E-Commerce Times
Originally published 2020-10-06
Despite these concerns, Salesforce predicts that up to 30 percent of global retail sales will be made through digital channels this upcoming holiday season. Meanwhile, Deloitte estimates that holiday e-commerce sales will reach between $182 billion and $196 billion, which is a 25 to 35 percent increase from 2019's $145 billion.
Although most retailers don't have the financial capacity to upgrade their e-commerce platforms to the extent that these giants are able to, finding solutions for sustaining uptime, ensuring fast pages load times, and protecting consumers will all be especially critical for the anticipated increase of the 2020 holiday shopping season. Shopify, which saw enormous revenues in Q2 of 2020, remains the e-commerce platform white label leader, and will likely be the crutch on which many proprietors depend in the coming weeks.
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