BACK
Tags:eCommerce,Amazon,e-commerce,Fashion,men's fashion
Posted: 2020-09-28 20:25:41
Amazon launches a $4.99-per-month ‘personal shopper’ service for men’s fashion

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020-09-28
Amazon is introducing a personal shopping service for men’s fashion. The service, now available to Prime members, is an expansion of the existing Personal Shopper by Prime Wardrobe, a $4.99 per month Stitch Fix rival, originally aimed at women.
However, Amazon claims it doesn’t stuff Prime Wardrobe with only its own brands. The company says less than 1% of its total selection of brands within Prime Wardrobe are Amazon-owned. (Of course, that percentage may be higher in the boxes customers receive from their personal shopper, at times.) Amazon also says millions of customers have used the home try-on option provided by Prime Wardrobe and “hundreds of thousands” of customers have created fashion profiles within Personal Shopper by Prime Wardrobe since its 2019 launch. However, only “tens of thousands” of customers today use the Personal Shopper service on a monthly basis.
Tags:eCommerce,Amazon,e-commerce,Fashion,men's fashion
Related News
Related Posts
Amazon mobile app redesign will increase conversions
Thursday September 03, 2020
Amazon is phasing in a new design for its mobile apps and website. The new appearance is noticeably brighter and somewhat surprisingly…
Amazon is working to leverage liability ruling
Sunday August 30, 2020
Amazon has leverage it's third-party marketplace to account for over half of all sales. Those third-party sales are made by millions of…
Ecommerce utilizing bankrupt retailers' assets
Thursday August 20, 2020
Physical retail stores have faced a number of headwinds over the last decade as customers have shifted spending to digital commerce. The…