Posted: 2020-09-28 8:44:34
Amazon’s Prime Day mega sale event will take place October 13-14
From Ingrid Lunden at eCommerce – TechCrunch
Originally published 2020-09-28
Amazon today announced that it will hold Prime Day — its annual mega global sale event on a big range of items, including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon Devices — on Tuesday, October 13 (midnight PT) and carrying on through Wednesday, October 14, just weeks ahead of Black Friday.
By placing its Prime Day event just a month ahead of that period, Amazon is essentially extending out the start time of that period, experimenting with the idea that they might actually get to “own” the whole start to the shopping season. That may sound bold, but Amazon’s impact on wider shopping patterns and “shopping holidays” had already been proven. Last year, some 250 other online retailers, competitors to Amazon, set up promotional events to coincide with Prime Day, taking advantage of people being online and ready to buy things, and trying to make sure they are not cut out of the spending sprees.
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