This comes the day after Echelon Fitness announced the product, touting the partnership that resulted in “[Amazon’s] first-ever connected fitness product.” The $500 bike certainly looked the part as a Peloton knock-off. Despite weighing 45 lbs less than Peloton’s original, Echelon’s Prime Bike had the same color scheme, design and features, minus a large video monitor.

At this time, the bike is unavailable from Amazon. If the retailer’s statement above is any indication, the product will eventually be re-listed and available for sale under different branding. Or buyers can look to Walmart, where it’s available under a different name for the same price.