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Posted: 2020-09-17 15:51:38

9% of Amazon’s Sales in Clothing Are From Its Private Label Brands

amazon’s private label brands make up small share of sales

From Marketplace Pulse at Marketplace Pulse
Originally published 2020 09 17
In the Home & Kitchen department, private label brands represented 4%, in Consumer Electronics, they represented 3%, and in Consumables, they represented 2% of the company’s sales in 2019. In other departments, private label brands represented less than 1% of the company’s sales.
In the Clothing, Shoes & Accessories department, first-party sales of bought brands represented roughly 25% of total GMV, first-party private label sales represented less than 3%, and the marketplace accounted for 72%.
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