Posted: 2020-09-17 15:51:38
9% of Amazon’s Sales in Clothing Are From Its Private Label Brands
amazon’s private label brands make up small share of sales
From Marketplace Pulse at Marketplace Pulse
Originally published 2020-09-17
In the Home & Kitchen department, private label brands represented 4%, in Consumer Electronics, they represented 3%, and in Consumables, they represented 2% of the company’s sales in 2019. In other departments, private label brands represented less than 1% of the company’s sales.
In the Clothing, Shoes & Accessories department, first-party sales of bought brands represented roughly 25% of total GMV, first-party private label sales represented less than 3%, and the marketplace accounted for 72%.
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