Posted: 2020-09-17 15:47:52

Roland Mouret skips London fashion week to sell on Amazon Prime

Amazon looks to lure high end buyers with high end designers

From Jess Cartner-Morley at E-commerce | The Guardian
Originally published 2020 09 17
Mouret joins the upscale American brand Oscar de la Renta as the second designer on board with Amazon’s newly launched Luxury Stores, which will offer Prime customers a “luxury shopping experience”. Mouret will reveal his new collection via a one-minute video on Amazon in lieu of a catwalk show. The move into high fashion represents a further Amazon inroad into owning cultural space, hot on the heels of investment in original streaming content and live sport.
Mouret’s Amazon boutique will not be a discount outlet, but a platform for “the brand the way it is”, with the same product and pricing. A fitted dress in draped crepe, with signature origami-fold neckline and full-length gold back zip, will retail for around £750. A “View in 360” feature will allow shoppers to input their own measurements and skin tone in order to see how a dress will look on them.
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Tags:London fashion week,Fashion,UK news,World news,Life and style,Fashion weeks,Óscar de la Renta,Amazon,E-commerce,Internet,Retail industry