Posted: 2020-09-17 15:47:52

Roland Mouret skips London fashion week to sell on Amazon Prime

Amazon looks to lure high end buyers with high end designers

From Jess Cartner-Morley at E-commerce | The Guardian
Originally published 2020-09-17
Mouret joins the upscale American brand Oscar de la Renta as the second designer on board with Amazon’s newly launched Luxury Stores, which will offer Prime customers a “luxury shopping experience”. Mouret will reveal his new collection via a one-minute video on Amazon in lieu of a catwalk show. The move into high fashion represents a further Amazon inroad into owning cultural space, hot on the heels of investment in original streaming content and live sport.
Mouret’s Amazon boutique will not be a discount outlet, but a platform for “the brand the way it is”, with the same product and pricing. A fitted dress in draped crepe, with signature origami-fold neckline and full-length gold back zip, will retail for around £750. A “View in 360” feature will allow shoppers to input their own measurements and skin tone in order to see how a dress will look on them.
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Tags:London fashion week,Fashion,UK news,World news,Life and style,Fashion weeks,Óscar de la Renta,Amazon,E-commerce,Internet,Retail industry
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