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Posted: 2020-09-09 9:23:07

Who is good at discovery?

Discovery is difficult, especially at scale

From Seth Godin at Seth's Blog
Originally published 2020 09 09
Given how much our culture depends on finding out what’s new, it’s surprising that few have figured out how to be smart about it. If you’re a creator, the truth remains what the truth has been ever since Yahoo tried to sort the web by hand: the best way to make a hit is to build something for the smallest viable audience and make it so good that people tell their peers.
Compare this to Netflix. They’re terrific at surfacing content and helping people find things that they end up liking. Netflix, for economic and marketing reasons, has limited the number of ‘shows’ they have to promote, but within their set, they continue to delight. Compare this to YouTube–if you follow the ‘recommended’ path for just a handful or two of clicks, you’ll end up with something banal or violent.
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Tags:people,point of view,organic search results,mythology of discovery,million of entrepreneur,smallest viable audience,popular podcast,new listener,marketing reason,recommended’ path,Uncategorized