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Posted: 2020-08-27 21:01:30

Amazon opens its first Amazon Fresh physical grocery store, in LA

From Ingrid Lunden at eCommerce – TechCrunch
Originally published 2020 08 27
You might be thinking to yourself, “but Amazon already has Whole Foods and smaller Amazon Go stores?” The idea here will be to build a new grocery store experience from the ground up, targeting a different customer. Indeed, this is par for the course with all consumer packaged goods plays: own a wide variety of brands targeting all demographics, and you will own the space. It’s also an essential part of the playbook for Amazon in its wider bid to compete more squarely against the likes of Walmart, which dominates the world of physical (and therefore, all) shopping in the U.S. Walmart was estimated to have about a 26% market share of grocery sales in the U.S., in what is still quite a fragmented market, according to this graphic from Statista. The data puts Amazon’s Whole Foods sha
You might be thinking to yourself, “but Amazon already has Whole Foods and smaller Amazon Go stores?” The idea here will be to build a new grocery store experience from the ground up, targeting a different customer. Indeed, this is par for the course with all consumer packaged goods plays: own a wide variety of brands targeting all demographics, and you will own the space. It’s also an essential part of the playbook for Amazon in its wider bid to compete more squarely against the likes of Walmart, which dominates the world of physical (and therefore, all) shopping in the U.S. Walmart was estimated to have about a 26% market share of grocery sales in the U.S., in what is still quite a fragmented market, according to this graphic from Statista. The data puts Amazon’s Whole Foods sha
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