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Posted: 2020-08-18 8:54:06

A Follower is Not a Follower

From Nick Maggiulli at Of Dollars And Data
Originally published 2020 08 18
“What’s the point of followers then?” If you take this inquiry to its logical conclusion, you will realize that followers don’t exist to consume your content, but merely to give the appearance of consuming it.  This is why only a small fraction of someone’s followers ever see their work.  Because the follower count isn’t actually about the who is actually looking at what you do.  It’s about stroking the creator’s ego while perpetuating the “followers are important” mythos to everyone else in the network.
“What’s the point of followers then?” If you take this inquiry to its logical conclusion, you will realize that followers don’t exist to consume your content, but merely to give the appearance of consuming it.  This is why only a small fraction of someone’s followers ever see their work.  Because the follower count isn’t actually about the who is actually looking at what you do.  It’s about stroking the creator’s ego while perpetuating the “followers are important” mythos to everyone else in the network.
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