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Posted: 2020-08-05 8:15:58

Direct-to-consumer cat food startup Smalls raises $9M

“Within weeks, their cats were sleeping better at night, their coats were more lustrous, their stool smelled better.”

From Anthony Ha at eCommerce – TechCrunch
Originally published 2020 08 05
And Smalls, a cat food startup that launched in 2018, is announcing today that it has raised $9 million in Series A funding.
The Series A brings Smalls’ total funding to $12 million. It was led by Left Lane Capital (whose partner Jason Fiedler previously invested in The Farmer’s Dog), with participation from Founder Collective and Companion Fund. “While we’ve seen a proliferation of highly successful healthy dog food brands, the cat food market has remained completely ignored,” Fiedler said in a statement. “Smalls has successfully developed a brand, product mix, supply chain and customer experience that is specifically optimized for cats that no one else has.”
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Tags:cat owners,michaelson,wave of startup,supplies chain challenge,new york city,side of things,cat food market,offered subscription plan,variety of food,york city apartments,eCommerce,Funding,Fundings & Exits,Startups,Left Lane Capital

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