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Posted: 2020-07-31 13:03:34

Google's E-Commerce Push to Fill the 'Messy Middle'

In fixing the “messy middle”, google can make themselves more indispensable by each side.

From Richard Adhikari at E-Commerce Times
Originally published 2020 07 31
In addition, Google is enabling commonly used product feed formats so retailers can connect their inventories to sell directly on its platform without the need to reformat their data. The goal of this integration is to make it possible for a retailer who already sells on Amazon to more easily list their inventory on Google. Later this year, Google will offer retailers a dynamically curated carousel of their most relevant products in an immersive, browsable shopping experience.
In addition, Google is enabling commonly used product feed formats so retailers can connect their inventories to sell directly on its platform without the need to reformat their data. The goal of this integration is to make it possible for a retailer who already sells on Amazon to more easily list their inventory on Google. Later this year, Google will offer retailers a dynamically curated carousel of their most relevant products in an immersive, browsable shopping experience.
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Tags:google,commerce time,retailer,amazon,smart shopping campaign,conversion value,messy middle,logical position,fast shipping,search ad,E-Commerce