BACK
Tags:google,commerce time,retailer,amazon,smart shopping campaign,conversion value,messy middle,logical position,fast shipping,search ad,E-Commerce
Posted: 2020-07-31 13:03:34
Google's E-Commerce Push to Fill the 'Messy Middle'
In fixing the “messy middle”, google can make themselves more indispensable by each side.
From Richard Adhikari at E-Commerce Times
Originally published 2020-07-31
In addition, Google is enabling commonly used product feed formats so retailers can connect their inventories to sell directly on its platform without the need to reformat their data. The goal of this integration is to make it possible for a retailer who already sells on Amazon to more easily list their inventory on Google. Later this year, Google will offer retailers a dynamically curated carousel of their most relevant products in an immersive, browsable shopping experience.
In addition, Google is enabling commonly used product feed formats so retailers can connect their inventories to sell directly on its platform without the need to reformat their data. The goal of this integration is to make it possible for a retailer who already sells on Amazon to more easily list their inventory on Google. Later this year, Google will offer retailers a dynamically curated carousel of their most relevant products in an immersive, browsable shopping experience.
Tags:google,commerce time,retailer,amazon,smart shopping campaign,conversion value,messy middle,logical position,fast shipping,search ad,E-Commerce
Related News
Related Posts
The unbundling of Google search
Thursday December 10, 2020
Google is in the midst of being broken up. It's happening outside the framework of government regulation, and instead in the world of tech…
Big tech ad market share
Thursday October 22, 2020
This week, Google was the subject of a antitrust lawsuit by the Department of Justice. The case revolves around Google making it's search…
Useful domain tools
Sunday October 11, 2020
It's not uncommon for digital-native companies to manage multiple domains. As an ecommerce agency, we are well-versed in managing a full…