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Posted: 2020-07-29 7:06:35

Under Investigation For Antitrust Abuse, Trump DOJ Rubber Stamps Major Ad Industry Consolidation

From Karl Bode at Techdirt.
Originally published 2020 07 29
Despite ongoing whistleblower investigations of Barr's politicization of antitrust, his DOJ is now rubber stamping the merger between native advertising platforms Taboola and Outbrain. EU and UK regulators have been scrutinizing the deal, arguing it will erode competition in the native advertising (read: clickbait) space, resulting in notably worse terms for already struggling publishers who face getting an even smaller share of advertising revenue
Taboola and Outbrain are the 2 largest providers of content recommendation services to publishers in the UK, with a combined market share of over 80%. They supply very similar services and are each other’s main competitor. In particular, the companies’ internal documents and information received from publishers showed the strong competition between the companies.
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Tags:share of advertising,quot;big tech,&quot,content recommendations services,adult policy making,trump administration,doj,publisher,large proportion,uk regulator,advertising revenue