Posted: 2020-07-27 15:20:30

Bijan Stephen profiles MSCHF

From Andy Baio at
Originally published 2020-07-27
This is the process by which MSCHF comes up with their projects, and it’s had a remarkably high hit rate. Their first drop, in May 2019, was a 2008 Windows laptop running six pieces of malware, which have collectively caused $95 billion in financial damage. It eventually sold for $1.34 million. After that, MSCHF put out “Man Eating Food,” a YouTube channel that had videos of a guy eating any food viewers requested; it obviously went viral. Then there was a version of Times New Roman that was slightly wider than the original font (“Times Newer Roman”), a Slack-based guessing game (“Word of the Day”), a Google Chrome extension that let you watch Netflix at work by making it look like you were on a conference call (“Netflix Hangouts”), and a website that converted any article on Wikipedia into academic prose (“M-Journal”).
Whaley confirmed to me that Canaan had led the seed round and said that the company had taken $11.7 million in outside funding. I knew MSCHF was clever enough to convince a bunch of VCs to throw them some dough, but I couldn’t figure out what they might have said in those rooms: maybe, like, we make stuff that kids like online?
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