BACK
Tags:amazon,private label products,number of ad,private brand products,house antitrust subcommittee,sponsored products system,sponsored products,brand,products,private label catalog
Posted: 2020-07-22 8:07:08
Amazon Giving Up Advertising Revenue to Promote Its Brands
“ Amazon highlights its private label brands because customers prefer them, Amazon’s spokesperson said”
From Marketplace Pulse at Marketplace Pulse
Originally published 2020-07-22
Because Amazon features its products by adjusting the sponsored products system, which reduces the number of ad slots available for brands on the marketplace, for search keywords where the company features its products, the ad price has increased. Finally, when the company highlights its products, it always takes the first sponsored product slot. Thus not only the price brands have to pay for ads is higher, but the most visible ad slot is unavailable.
Because Amazon features its products by adjusting the sponsored products system, which reduces the number of ad slots available for brands on the marketplace, for search keywords where the company features its products, the ad price has increased. Finally, when the company highlights its products, it always takes the first sponsored product slot. Thus not only the price brands have to pay for ads is higher, but the most visible ad slot is unavailable.
Tags:amazon,private label products,number of ad,private brand products,house antitrust subcommittee,sponsored products system,sponsored products,brand,products,private label catalog
Related News
Related Posts
Steamrolling ahead with little excitement
Thursday October 15, 2020
There are exciting innovations occurring in digital commerce. Much of the innovation is unseen by the masses, as Amazon and other big tech…
Affiliate links drive publishers to push free Prime Day coverage
Saturday October 10, 2020
Headlines and news stories are largely driven by incentives. For many sites, this has come to mean pushing articles that prominently feature…
Digital commerce is everywhere
Saturday October 03, 2020
The distinctions between ecommerce and commerce continue to be blurred(https://ecomloop.com/posts/the-shift-to-the-digital-economy-isnt…