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Posted: 2020-07-22 8:07:08

Amazon Giving Up Advertising Revenue to Promote Its Brands

“ Amazon highlights its private label brands because customers prefer them, Amazon’s spokesperson said”

From Marketplace Pulse at Marketplace Pulse
Originally published 2020 07 22
Because Amazon features its products by adjusting the sponsored products system, which reduces the number of ad slots available for brands on the marketplace, for search keywords where the company features its products, the ad price has increased. Finally, when the company highlights its products, it always takes the first sponsored product slot. Thus not only the price brands have to pay for ads is higher, but the most visible ad slot is unavailable.
Because Amazon features its products by adjusting the sponsored products system, which reduces the number of ad slots available for brands on the marketplace, for search keywords where the company features its products, the ad price has increased. Finally, when the company highlights its products, it always takes the first sponsored product slot. Thus not only the price brands have to pay for ads is higher, but the most visible ad slot is unavailable.
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Tags:amazon,private label products,number of ad,private brand products,house antitrust subcommittee,sponsored products system,sponsored products,brand,products,private label catalog

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