Posted: 2020-07-16 8:57:33

Instagram launches its redesigned Shop, now powered by Facebook Pay

the next move towards providing fully integrated ecommerce within the Facebook ecosystem

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020 07 16
In the Shop tab, you’re able to filter by categories like beauty and home, for example, and then checkout directly in the app.
While there was already a way to shop within Instagram before today — and even check out from select accounts without leaving the app — the new Instagram Shop has been designed to encourage even more browsing and discovery of brands, creators, and products.
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