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Posted: 2020-07-16 8:57:33

Instagram launches its redesigned Shop, now powered by Facebook Pay

the next move towards providing fully integrated ecommerce within the Facebook ecosystem

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020-07-16
In the Shop tab, you’re able to filter by categories like beauty and home, for example, and then checkout directly in the app.
While there was already a way to shop within Instagram before today — and even check out from select accounts without leaving the app — the new Instagram Shop has been designed to encourage even more browsing and discovery of brands, creators, and products.
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