Posted: 2020-07-07 10:33:59

Instagram swaps out its ‘Activity’ tab for ‘Shop’ in new global test

the latest move in making instagram a shopping destination

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020 07 07
In this version of Instagram Shop accessed from the main navigation bar, users can filter by brands they follow or by category
An upcoming Instagram Shop experience will look a little different. Instagram had said in May it will feature collections from @shop, alongside selections from the user’s favorite brands and creators. These shopping options are laid out on the screen in a more intentional manner, with bigger images at the top of the screen, following by a scrollable row of brands, and then personalized content below in a “Suggested For You” section.
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