Posted: 2020-07-07 10:33:59

Instagram swaps out its ‘Activity’ tab for ‘Shop’ in new global test

the latest move in making instagram a shopping destination

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020-07-07
In this version of Instagram Shop accessed from the main navigation bar, users can filter by brands they follow or by category
An upcoming Instagram Shop experience will look a little different. Instagram had said in May it will feature collections from @shop, alongside selections from the user’s favorite brands and creators. These shopping options are laid out on the screen in a more intentional manner, with bigger images at the top of the screen, following by a scrollable row of brands, and then personalized content below in a “Suggested For You” section.
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