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Posted: 2020-06-25 21:19:12

When will California’s retail foot traffic return to normal?

It seems unlikely to me that in-store retail traffic will be back to ‘normal’ within this year.

From Walter Thompson at eCommerce – TechCrunch
Originally published 2020 06 25
When can we expect consumer foot traffic to get back to a level we could consider normal in California? September 19. Let’s dig into the data.
One particularly interesting insight we’ve gleaned from our data is that this steep decline in retail foot traffic began well before most states had issued shelter-in-place orders. For context, only eight states had implemented quarantine orders by March 23, and yet nationwide walk-ins had already dropped by 59.7% from the level they were just two weeks prior. California experienced a nearly identical drop of 58.8% in that same span.
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Tags:Column,eCommerce,Extra Crunch,Market Analysis,TC,coronavirus,COVID-19,retail