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Posted: 2020-06-24 22:40:08

Amazon’s Shrinking Reliance on Top Sellers

From Marketplace Pulse at Marketplace Pulse
Originally published 2020 06 24
The percent of the volume by the top 10,000 sellers is thus declining. In the U.S., they contributed 58% in 2017, 55% in 2018, 51% in 2019, and 48% in 2020.
The size of each percentage bucket has not remained consistent over the years. Instead, the number of sellers responsible for the top slice of the volume has grown faster than the number for the large slice. The number of sellers contributing 10% of volume on Amazon in the U.S. grew by 15% in 2018, 24% in 2019, and 45% in 2020. At the same time, the growth of those contributing 75% had decelerated from 26% in 2018 to 18% in 2019, and 8% in 2020.
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