Posted: 2020-06-24 22:55:37

Instagram expands Shopping to more businesses, including creators selling their merch

From Sarah Perez at eCommerce – TechCrunch
Originally published 2020-06-23
Instagram announced today it’s expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise.
The company envisions the expansion of the Shopping service to enable a wider number of small businesses and even individual creators to sell on its platform. This could include musicians selling their merchandise, food bloggers selling their own cookware or any other creator that has at least one eligible product to sell.
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