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Posted: 2020-06-18 6:34:20

News by the ton: 75 years of US advertising</a>

Newspapers thrives on advertising and it was extremely difficult to measure effectiveness. Imagine the costs of trying to run ads for a new direct-to-consumer brand with only mass market advertising?

From Benedict Evans at Essays - Benedict Evans
Newspapers thrives on advertising and it was extremely difficult to measure effectiveness. Imagine the costs of trying to run ads for a new direct-to-consumer brand with only mass market advertising?
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Tags:Advertising

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