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Posted: 2020-04-22 17:11:46

Google switches its Shopping search service to mostly free listings

Google is making all Shopping ads free - a change from current PPC model. This is a return to their 'Froogle' roots and helps entice merchants & listings. Helps Google get shoppers before Amazon.

From Natasha Lomas at eCommerce – TechCrunch
As SearchEngineLand points out, this is actually Google returning to its roots — given the first version of its Shopping service (which was then called Froogle) was also free to list. The switch to purely paid came in 2012. Though the changes now will still see paid product listings slotted into the top of Google search results if users search for product keywords, as well as into the top of the Shopping tab. So Google isn’t giving up all product ad revenue.
As SearchEngineLand points out, this is actually Google returning to its roots — given the first version of its Shopping service (which was then called Froogle) was also free to list. The switch to purely paid came in 2012. Though the changes now will still see paid product listings slotted into the top of Google search results if users search for product keywords, as well as into the top of the Shopping tab. So Google isn’t giving up all product ad revenue.
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